On July 8, 2012, in the 14th Guangzhou Construction Expo, the production and sales of furniture, cabinets, floor auxiliary materials, bathroom, hardware manufacturers have gathered, and the scale has been greatly improved immediately compared with previous years.
In this session of the construction Expo, in the 320,000 square meters of exhibition area, the area of the wardrobe exhibition area was expanded to 45,000 square meters. The industry is becoming more and more lively, and the development prospects of the industry itself and huge potential business opportunities are not unrelated. Data show that due to the late start of the development of the industry, in China's urban households, the overall wardrobe ownership rate is less than 19%, which means that 81% of families need to buy wardrobes. Such an attractive piece of cake, enough to attract any enterprise to join in. Different from furniture, flooring, cabinets and other fields that have been in the white-hot stage of competition, for a long time, the wardrobe industry is still in a harmonious state where everyone has a meal due to the small number of production enterprises. However, this situation has changed in the past year or two, the main reason is that the industry continues to have new enterprises into them, the trend of predators is increasing, and the old brand in order to defend its market position is not shaken, have to frequently make strange moves to attract consumers, so that the game atmosphere of the entire industry is gradually strengthened, the original quiet has been completely broken. Intelligence is a powerful weapon in the game between the two sides. Some companies have launched smart wardrobes, which may be able to control the cabinet door at home with an iPhone and pick the clothes you want. Original design is another secret weapon. "Original new products promote terminal sales too much, we stress not to copy any brand, there are two quarters a year to launch new products, have hired Italian designers as consultants, the fashion design scheme to us." The company will build a comprehensive brand around the "six forces" to provide consumers with cost-effective products. Good service is a time-tested and important experience. "Custom wardrobe has a common topic is the error, service is a good way to make up." The most painful thing for consumers is that companies make mistakes and fail to provide timely services. The first is to do a good job of their own products, and on this basis, the service is done faster, so that consumers are already very satisfied.